Case Study - Automotive Retail
The UK automotive retail sector has undergone significant digital transformation. Customers expect to interact with digital configurators and compare model specifications. For dealer groups managing multiple locations, iPads have become the hardware of choice: lightweight, intuitive and consistent with premium brand identities. The same qualities that make iPads attractive also make them targets.
Before implementing a security solution, the dealer group used standard cable locks. Within six months, two devices had been stolen from different locations. Three further incidents were narrowly prevented. The operational disruption was significant and each incident undermined confidence in the digital strategy at board level.
Plastic enclosure systems were inconsistent with the Renault showroom aesthetic. Bespoke fabrication was cost-prohibitive across 12 locations. The requirement: a professional aluminium-finish security stand deployable uniformly across the network.
The Maclocks rotating aluminium stand matched the finish expectations of the Renault dealer environment. The rotating mechanism allows staff to turn the iPad toward customers during presentations without removing it from its mount. A single standardised key system was adopted across all 12 locations.
The rollout was completed over three weeks with installations scheduled to minimise trading disruption. Installation time per unit averaged under 30 minutes. Staff received briefings on key handling and tampering reporting procedures. The rollout coincided with a network-wide MDM standardisation.
Across all 12 locations, zero theft incidents were recorded. No tampering incidents. No maintenance calls related to the stands.
The difference has been night and day. Before, we were discussing whether iPads were viable at all. Eighteen months in, the question does not come up. The stands work, the devices are there every morning. We would recommend this to any dealer group of similar size. — Operations Manager, Renault UK Dealer Group (name withheld)
Maclocks designs tablet security hardware for commercial environments where consumer solutions are insufficient. Their rotating aluminium iPad stand combines hardened aluminium lock mechanism security with the operational flexibility of a 360-degree rotating mount. The full Maclocks range for European automotive networks is available at ElockStore.com.
ElockStore supplies Maclocks solutions to UK automotive dealer groups with B2B pricing and fast delivery. Browse the full range at ElockStore.com.